We curate our identities across every aspect of our lives, on social media platforms, in our day-to-day conversations, and now, on our Hydro Flasks. Not only do Hydro Flasks exist as signifiers of social capital and aspirational lifestyles, they have become platforms to further refine and project our identity to others. In this project, I sought to create a larger-than-life Hydro Flask and to curate it with stickers that initially read like “typical” Hydro Flask stickers. This moment of perspective shift between expectation to experience is powerful. This project utilized my diverse multimedia skills, love of a good challenge and appreciation for an expansive design process.
In its first installation, this piece was accompanied by three shelves, each of which offered regular sized sticker replicas of the ones on the sculpture for viewers to take as desired.